Anna Geyer

Anna Geyer is an agritourism entrepreneur, agroforestry farmer, and founder of the Land Alliance Folk School and Retreat Center, specializing in agricultural enterprise diversification, value-based business modeling, and experiential regional tourism.

Anna Geyer operates at the leading edge of the rural regenerative economy, proving how multi-enterprise diversification can maximize the viability and community footprint of independent land assets. Managing a working 120-acre farm outside of Iowa City, she has spent over fifteen years conceptualizing, scaling, and integrating multiple distinct agritourism business lines. Her operational portfolio includes Anna’s Cutting Garden (a u-pick floral and event destination), Crust & Crumb (an artisan wood-fired bakery), Geyer’s Oven (a highly popular community wood-fired pizza venue), and a robust farm-stay lodging, camping, and glamping infrastructure. By stacking these highly seasonal, experience-driven services, Anna has bypassed the limits of traditional corporate agriculture to build a resilient, year-round brand.

Beyond physical hospitality, Anna is a passionate educator who channels her operational tenure into structural training for emerging business owners. Through the Land Alliance Folk School Entrepreneurship Program, she teaches land-based creators how to align their business practices with core values, manage county regulations, and scale operations through systems of simplicity and adaptability. Her current strategic expansion focuses on agroforestry — shifting acreage toward perennial food, fiber, and natural dye crops. By blending historical land traditions with forward-thinking business logistics, Anna provides a real-world masterclass in turning raw acreage into a thriving, multi-faceted community asset.

Join Anna to explore the operational strategies required to manage multiple revenue lines, navigate regional zoning and regulatory frameworks, and design an experience-based business model that drives consistent consumer traffic.