Schedule
(Subject to Change)

- 4:00 - 5:00 pm
- MERGE
Early Check-In
Early check in from 4:00-5:00 at MERGE, then join us on the second floor of Reunion Brewery for the IVCA Pitch Event and the EF Welcome party!

- 5:00 - 8:00 pm
- Reunion Brewery (2nd Floor)
IVCA Pitch Event and EF Welcome Party
The Iowa Venture Capital Association will host a pitch event spotlighting five of Iowa’s most promising startups. Selected founders will present their companies to a room of active investors, offering a first look at high-growth opportunities emerging from Iowa’s innovation ecosystem. The session is designed to connect founders raising capital with venture investors looking to deploy investment into scalable, Iowa-based companies. Open to all Attendees.

- 8:15 am - 9:15 am
- Scott Henderson
- The Englert Theatre
Opening Remarks and Kick-Off Keynote
Breakout Sessions
- The Englert Theatre
Panel: Breaking Into Big Retail: From Pitch to Purchase Order
Jane Merten, All Out Advisors; Liz Garcia, Storage Theory; Brett Spiker, HyVee; moderated by DaLayne Williamson
- The Englert Lounge (2nd Floor)
The Innovation Engine: Driving Iowa's Economic Future.
Audra Fisher, Iowa SBDC; Kymberly Stevenson, IEDA; Anna Lensing, IEDA; Adrienne Greenwald, VentureNet Iowa LLC; Kaylee Williams, InnoVenture Iowa
- Hilton Garden Inn
Rooted for Growth: Why Rural Iowa is the State’s Greatest Strategic Advantage
Hanna Nuss
- FilmScene
It's Not Your Marketing - It's Your Message
Jacob Fitzner
Breakout Sessions
- The Englert Theatre
Ask the VMS Experts Panel : Leveraging Mentorship
Iowa and Iowa State Mentors Jeralyn Westercamp and Hannah Kirkendall
- The Englert Lounge (2nd Floor)
Patents and Trademarks
Marilyn Nash and Ryan Carter
- Hilton Garden Inn
Why The Way You Lead Yourself Shapes Everything you Build
Kate Moreland
- FilmScene
Iowa Filmmakers Panel
Andrew Sherburne, Film Scene; Doug Alberhasky, Death of a Brewer Producer; Scott Raper, Last PIcture House; EJ Philby Burton, Produce Iowa
11:45 - 1:00 PM
Lunch
Breakout Sessions
- The Englert Theatre
Embracing Failure and Growth Through Juggling
Tom Hicks
- The Englert Lounge (2nd Floor)
Pivoting for Impact: How Neurodiverse Leaders Drive Innovation
Riana LeJeune
- Hilton Garden Inn
Panel: Design and Prototyping for the Entrepreneur
Jeff Kueter, Mike Sneller, Todd Woolston, Brad Dunlap, Courtney Smith Session followed by optional tour (requires signup in app)
- FilmScene
Stories from the Front: Serial Entrepreneurship
Scott Raper, The Last Picture House
- Iowa City Public Library (Room D)
Social Selling in the AI Era
Chris Cozzolino and Conor Paulsen, co-founders of Uptown Creation
Breakout Sessions
- The Englert Theatre
From Darkness to Brightn: A Father's Story
Jeffrey Johnston
- The Englert Lounge (2nd Floor)
Workshop: Comfort Zone to Creative Zone: A Project HORIZON Experience
Dean Houdeshell
- Hilton Garden Inn
Venture Capital Session
Eric Englemann
- FlimScene
Entrepreneur 101 Workshop - Finding the Sources for Startups
John Albert, SCORE; Paul Heath, Iowa SBDC; Anastasia Williams, Startup Siouxland

- 3:30 - 4:30 pm
- The Englert Theatre
Panel: Sports Entreprenuership
Jaecee Hall, Kenyon Murray, Carson Lane, Mark Ironside

- 5:00 - 6:00 pm
- 3rd Floor of Plaza Towers
JPEC Happy Hour
Open to all attendees

- 6:00 - 7:30 pm
- 3rd Floor of Plaza Towers
Venture School Launch Day Pitch Competition
Open to all attendees

- 7:30 - 10:00 pm
- Scout
After Party
Open to all attendees

- 8:45 am - 10:15 am
- Billie Asmus
- The Englert Theatre
Friday Morning Keynote
Breakout Sessions
- The Englert Theatre
Session Title Coming Soon
Rosie Daniel, Lulit' Hair Essence
- The Englert Lounge (2nd Floor)
Session Title Coming Soon
Sarah Hermanson
- ICPL
From Fuzzy to Feasible: Practical Tools for Clarity and Collaboration
Matt Arnold
- FilmScene
Remember the Room - How to Remember Everyone You Meet at an Event
Bob Miller
11:30 - 12:45 PM
Lunch
Breakout Sessions
- The Englert Theatre
Session Title Coming Soon
Stephanie Grutz
- The Englert Lounge (2nd Floor)
Panel: Rural Iowa Businesses Finding Their Niche for Destination Visits
Agri-Tourism Panel
- ICPL
Power of Capital Workshop
Rafael Colon, JPMorganChase
- FilmScene
Midlife Clarity — Navigating Change as a Teen Senior in the Workplace
A. Alanda Gregory
Breakout Sessions
- The Englert Theatre
Panel: Dream City - Black in Business
- ICPL
Workshop - Building the Trust
Dan Riedel, The Trust Edge
- FilmScene
Panel: Idea to Impact: How Goldman Sachs 10,000 Small Businesses Alumni Are Growing Their Businesses

- 3:45 - 6:00 pm
- 3rd Floor of Plaza Towers
ENTREFest Pitch Competition presented by Hy-Vee & Closing Party
Iowa Based Startups pitch their innovations for their share of $15,000 in seed funding.