John Goodhue
Speaker
From Patents to Pull-ups: Powering Service Businesses with AI
Session Category:
In this entertaining session, two entrepreneurs from distinctly different service industries team up to share their journeys of integrating AI to transform their businesses. Javier, a fitness industry innovator, and John, an intellectual property attorney, will reveal how they’ve leveraged AI assistants, agents, and workflows to enhance both internal operations and client services. Attendees will gain practical insights into recognizing opportunities to integrate AI tools, overcoming implementation challenges, selecting the right AI tools for their needs, and scaling their service businesses through technology. This session is particularly valuable for service-based entrepreneurs looking to maintain a personal touch and authentic voice while expanding their impact through AI integration.
About
John Goodhue
John is a patent and trademark attorney and a founder at Goodhue, Coleman & Owens, P.C. With a computer engineering degree and practicing IP law since 2000, he helps clients protect their innovations and manage intellectual property risks, including those related to AI technologies. He has authored several books including “Protecting Innovation: The Corporate Innovator’s Guide to Patents,” “Mark It Up: The Entrepreneur’s Guide to Trademarks,” and “Law Prompts: Large Language Models for Lawyers.” John actively integrates AI into his own practice to enhance internal processes and client service. His has authored academic papers on use AI in the law available on SSRN, and regularly shares practical insights through articles on Medium and Substack. His AI projects have earned recognition in hackathon competitions, and he launched a SaaS platform to accompany his Law Prompts book to help other lawyers leverage AI. John’s favorite word is INNOVATE.