Jason Tanner

How to Design Profitable, Sustainable Pricing and Packaging

Profit is the net income resulting from revenue minus expenses. Profit is essential because, without profit, a business is unsustainable. The problem is that while there is lots of guidance on how to price regular goods and services, there is little guidance on how to design profitable software-enabled solutions – until now. Join Jason Tanner, co-author of Software Profit Streams, for a deep dive session where you will learn how to identify profit streams in your business.

Date + Time: Thursday @ 1:00p – 1:45p

Venue: Geonetric Building – DeltaV Classroom


I am the co-author of Software Profit Streams and CEO of Applied Frameworks, establishing the company’s strategy leading to its growth. I’m also a Scrum Alliance Certified Trainer (CST), and I’ve led Agile Transformations at several Fortune 500 companies, including MassMutual, Capital One, and CoStar Group. I am an in-demand speaker, coach, and facilitator. My engagements focus on strategy, product, and portfolio management. I served nine years as an officer in the United States Marine Corps, commanding an infantry rifle company of over 100 Marines and directing operations for over 1500 Marines. I studied engineering at Cornell University and earned a MBA from Duke University.

I work with startups to large enterprises. I love helping product companies achieve profitable, sustainable success.