Peyton Green
Speaker
The Smart Scale: Redefining Exit Strategies For Founders
Session Category:
Not every founder is building a unicorn—and that’s a good thing. This session explores practical exit strategies for entrepreneurs aiming for reasonable, life-changing outcomes in the $15-50M range. We’ll discuss how to scale smartly, attract the right buyers, and build a business that creates value beyond the traditional high-risk, high-reward model. Plus, we’ll dive into how raising capital impacts your exit options and what founders should consider before taking on investors.
About
Peyton Green
Peyton Green serves as the Vice President of Investments and Partner at Traction Capital, where he oversees the entire investment process, including both the acquisition and venture pipelines. His role involves not only evaluating and assembling deals but supporting portfolio companies through EOS self-implementation, budgeting calls, strategy work, capital raise and more. Since joining Traction Capital as the first employee, Peyton has been instrumental in the firm’s success, leading the team from sourcing to due diligence on nearly all 14 of Traction Capital’s investments to date. Prior to joining Traction, Peyton grew up in a family of entrepreneurs and inherited that same passion for business. His formal education in Finance, Economics, and Data Analytics gave him the technical skills to complement his passion and propensity for creative problem solving.